Keep the big ideas coming. Keep closing those deals.

our role.

Just make sure you’ve got the right support to push them through.
Whether you're buried in backend chaos or stretched too thin to execute, our services and approach is built to move things forward—cleanly, strategically, and without compromising your vision.

i'm ready to book a meeting

i want contact you

We take care of the stuff you don’t have time for (or frankly, don’t want to deal with).

what we handle.

The way your brand shows up online should be as strong as the product behind it. Your site isn’t just a landing page — it’s where your customer interacts with your product for the first, and hopefully the 20th, time. That experience needs to be clear, intuitive, and reflective of what makes your brand worth remembering.

We help shape that interaction — through layout, copy, flow, and function — so it feels natural, not forced. It's more than just getting people there; it's about giving them a reason to stay, return, recommend, and buy again. Whether you’re starting from scratch or tightening what already exists, we make sure your website works for your customer and works for you.

We dig into the backend of Shopify and Amazon to understand how you're set up, how your products are performing, and where you're leaving money on the table. From optimizing product listings and site structure to interpreting customer data and fulfillment workflows, we help you move from reactive fixes to informed decisions.

That could mean rethinking your navigation, cleaning up product tags and collections, dialing in SEO, or figuring out why customers drop off at checkout. On Amazon, we support you in tightening up listings, navigating the backend more confidently, and using what the data is telling you to fine-tune your presence. We focus on the foundational pieces that influence performance — without adding more noise.

38f0a7d3cbf1e0af428335f40ed32ebe_edited.

Social media isn’t just about posting — it’s an entire job layered on top of everything else you already do. The pressure to be consistent, on-brand, and everywhere at once is real. We help you build a structure that fits your actual capacity: light strategy, realistic systems, and content planning that doesn’t burn you out.

And when more hands are needed, we tap in — a Calgary-based content studio we work with closely. We are powered by the creative production and deeper social expertise they provide, so whether you need light support or full content execution, you’re covered.

You’re juggling product development, fulfillment, marketing, and customer service — so it’s easy to go months without really looking at the numbers. But buried in your data is the story of what’s working, what’s stalled, and what your next move could be.

We help you interpret that story. That might mean digging into SKU-level performance, refining pricing or bundling strategies, reviewing sell-through and return patterns, or just creating space to actually see the trends. From there, we identify the low-hanging fruit — small shifts that can unlock immediate value — while also mapping out what needs to be built or refined to hit your bigger goals.

Our approach starts by pulling back the curtain — getting past the noise to understand what your brand is really made of: the essence, the intention, the why behind it all. In a space where every brand is trying to outdo the next, things get overcomplicated fast.

We help you simplify how your brand is experienced — not by starting over, but by tightening what’s already there. That might mean sharpening your message, removing excess noise from your product detail pages, reassessing your color palette, or building consistency across touchpoints. We focus on helping your customer not just see your brand, but feel it — and build a relationship that goes beyond a one-time purchase.

When your brand is clear, customers connect with it. They come back not because they have to, but because they want to — and they bring people with them.

You didn’t start this to become a part-time developer. But between broken integrations, clunky automations, backend errors, and the occasional panic-inducing code issue, it can feel like the tech is running you.

We step in when things feel fragile or overly manual — whether it’s cleaning up how your tools are connected, solving recurring bugs, or simplifying your backend workflows. Quiet, reliable systems don’t get much credit, but they’re what make scale and sanity possible.

We offer three ways to plug us in to your ops.

the services.

From one-off projects to full-scale rebuilds to ongoing ops support—you choose what fits your season, and we handle the rest.

—blueprint

Project-based | Starts at $2,000
Your “just-get-it-done” service for the project you keep putting off, like:

Shopify cleanups
Product launches
Email campaigns, CRO audits

Social media revamp
Creatives/branding refresh
Amazon PDP optimization
Anything unfinished & urgent

Best for: That one project you keep circling back to and need it done ASAP!

Whether it’s a messy Shopify rework, a product launch that keeps getting bumped, or a strategy you swear you’ll tackle next quarter—blueprint. is your get-it-done plan, with hands-on execution to match.

We take your half-built ideas and bring them to life with structure, focus, and follow-through.

—overhaul

3–6 Month Sprint | Starts at $3,000/month
Your business, rebuilt from the inside out in areas like:

Inventory flow + planning
Shopify structure + backend systems
Pricing strategy + bundling
Email marketing setup
Brand positioning + messaging
Creative direction + asset support
Cross-functional systems that actually talk to each other

Best for: When you’re scaling… but everything’s a hot mess behind the scenes.

We rebuild the foundation of your business across ops, tech, and creative—think inventory flow, Shopify structure, backend systems, pricing, customer communications, brand positioning, and even creative direction.

It’s a 3–6 month deep-dive designed to untangle what's not working, rebuild what matters, and either graduate you to full independence—or transition you into extension crew. for seamless ongoing support.

stills_239776_lauren-jones_edited_edited

—extension crew

Monthly Retainer | Starts at $1,500/month
Ongoing ops + execution support, without the cost of building a full team.

Updates + backend cleanup

Email marketing management
Seasonal creatives

Inventory, pricing, and product maintenance
Social media content execution
Fractional ops + team coordination

Best for: When you need brains and hands on deck—without hiring a full team.

We plug into your business like a silent operator, keeping the backend humming while you stay focused on the big picture. From Shopify updates and backend tech to inventory touchpoints, email execution, launch support, and scroll stopping social media content—we handle what keeps your brand running.

Perfect for post-Overhaul continuity or brands that need ongoing ops + CRO support without the overhead.

best value

request a callback.

Prefer to talk it out? Leave your info and we’ll reach out directly.

Still curious how this all works?

We’ve got a few fast answers to clear things up.